I've spent 30+ years building brands, running agencies and making work that helps businesses thrive. From P&G to agency strategy departments to co-founding one of the most talked-about creative companies of its era, I've worked at every level of this industry and know what good and successful looks like.

Now I put all that experience into Impatient Ideas, built for the way modern clients actually need to work: fast, focused and without the faff. I'm particularly at home with challenger brands that need to grow quickly through sharp strategic and creative thinking that's delivered at pace, not over a series of lengthy workshops and inflated invoices.

Here's a selection of ads I've been proud to help create over the years, from HHCL + Partners, Karmarama and Wunderman Thompson.